 Perhaps you are. But are your superiors, colleagues, affiliates or members on-message too? Strong key messages are the cogs in a well-oiled communications machine. Whether they're used in conversation, in print or online, they're crucial in bringing about the desired effects that your organization seeks. And whether the desired effect is to raise awareness, shape opinions or change behaviour, the message - and the target audience - are always the starting point.
Challenges - How can you ensure that your messages are coherent, appealing and well-received?
- How can you encourage everyone in your organization to use the messages consistently?
- How can you avoid devaluing your messages by indiscriminate repetition?
- How do you know that your messages are effective with the audiences they target?
| Solutions - We do rigorous focus group research to test the efficacy of the messages before they're used.
- We draft headline and amplification messages for integration into your most strategic content.
- We develop action plans for their synchronized dissemination by your internal stakeholders.
- We boost their credibility by ensuring they're endorsed by the right third-party validators.
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